The Beauty Sleuth

While attending the IBS show in NYC, I came a cross a new organic hair care brand called Hair Gum. Created by Laboratoire Ariland and based in Toulouse, France ( where its touted as being a brand that has won over its public on the French market with innovative styling products) Leading products such as styling wax, thread gums and fixing gel have made an impact on the professional hair care segment with its distinct ranges. The brand is plant-extract based with each of the the formulations containing high levels of active ingredient concentration. Laboratoire Ariland took its inspiration from nature for the fragrances and textures, and created a collection of styling aids that meet the expectations of professionals with regard to efficiency and results.

I test drove HAIRGUM Styling wax Strong , HAIRGUM Styling wax Water and HAIRGUM Styling wax Gummy on my recent campaign shoot for NIKE. I loved the Gummy wax which was perfect for creating texture and shape, while the strong hold wax is perfect for hair that has a lot of body and needs direction and serious control. The water wax was beautiful for a light post blow out styling aid and added an amazing sheen to the hair due to the gold shimmer in the product. Overall, all three items did well with a variety of hair types and the cool looking retro tins were a big hit with big guys like Mark Teixeira and Steven Stamkos.

Hair Gum is now available Stateside and can be found at: www.hairgumusa.com